Stop justifying AR as a cost. Intent Navigator connects the dots between analyst influence and business profitability, so you can show — in numbers — how it moves your pipeline.
Intent Navigator is a first-of-its-kind intent intelligence service that tracks and quantifies how your customers engage with industry analyst firms. By analyzing those interactions, we hand you data-driven insight to align Analyst Relations, Sales, and Marketing with your bottom line — instead of a gut feeling and a renewal invoice.
Identify and quantify which analyst firms actually shape your customers' decisions — not the ones you assume matter.
Invest strategically based on real customer engagement trends instead of renewing every subscription by default.
Tailor messaging to match customer intent, so sales and field marketing aren't guessing what a prospect has already read.
Make informed decisions based on engagement data, not on which analyst shouted loudest at the last conference.
We monitor interactions across reports, events, inquiries, and briefings, drawn from GDPR-compliant sources.
We identify patterns in customer behavior with analyst firms over time, not just a single snapshot.
We turn the data into recommendations you can hand directly to sales and marketing functions.
You send us a customer list — name, HQ country, industry. We map how each one engages with 10 key analyst firms, including Gartner, IDC, Forrester, Omdia, Analysys Mason, GlobalData, ISG, Everest Group, STL Partners, and 451 Research — then hand it back as data and graphs you can act on.
| Customer | HQ Country | Industry | Analyst Firm 1 | Analyst Firm 2 | Analyst Firm 3 |
|---|---|---|---|---|---|
| Customer 1 | Country 1 | Industry 1 | High | Moderate | Low |
| Customer 2 | Country 2 | Industry 2 | Moderate | Low | High |
| Customer 3 | Country 3 | Industry 3 | Low | High | Moderate |
Optimize engagement with analyst firms and allocate resources to the ones that actually move customers.
Leverage analyst firm influence to tailor pitches and drive conversions, maximizing revenue per deal.
Align messaging with customer intent based on which analyst firms your buyers are actually reading.
Strengthen credibility by understanding which analyst firms shape the narratives in your market.
One engagement, one price, scaled to how many customers you want mapped.
Let us show you how to quantify the effect analyst firms have on your customers' decision-making process.